Consumer Decision-Making

My blog curates my viewpoint on fashion retailing and consumer decision-making

for fellow academics, industry professionals and researchers. I also post about working smart in academia.

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Omnichannel Shopping Behaviour: Lockdown Boredom & Planned Purchasing

While lockdown has kicked in a consumers have become bored and they are turning to planned purchasing.

Well this certainly isn't what I had in mind for March and April 2020, how about you? I hope you are keeping well during this global...

Which omnichannel fashion retailers are doing it well? In this post, I take a look at luxury fashion retailer Farfetch.

Debenhams, once a British institution that no high street worth its salt would have been without, it enters 2020 facing more challenges.

An omnichannel strategy should not simply be reserved for top level retail players it's a strategy for SMEs & independent retailers too.

Black Friday: Love it or hate it...this weekend marks the annual frenzy of Black Friday one of the biggest events in the retail calendar.

There is so much emphasis on young fashion consumers. But what about when you hit 35+ years of age? As different stages of life emerge,...

Retail stores are changing and we're beginning to rethink the meaning of physical retail. As consumers become more conscious to the...

Self-service checkouts are no longer just for your grocery shop... Zara enhances their retail customers experience with self-service,

While the analysts will continue to worry about the High Street, the future looks bright for travel retail passengers.