Press Kit 

All you need to know about Dr Sam 


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As a marketer and researcher by trade and later, as an academic Dr Sam Lynch works with businesses, agencies, and independent professionals to deliver research projects, white papers and commentary in the domain of retail consumer behaviour. She is an expert in consumer decision-making and omnichannel fashion retailing. You will find her featured on BBC radio, commenting for professional publications such as ICAEW magazine. Sam regularly publishes work in academic journals such as the Journal of Fashion Marketing & Management. Sam guest lectures, examines and validates Fashion Marketing programmes across the UK and beyond. Sam also supervises postgraduate research students in the field of fashion marketing and consumer behaviour.


Sam also applies her marketing know-how to help academics leverage their personal brand and work smarter in higher education, which was borne out of her own experience of juggling an MSc & PhD while working in industry. Sam's work ranges from one-to-one sessions through to large groups of students and faculty members. You can follow Sam via her blog at, as a guest speaker at events and through her workshop series and published online guides. Sam earned her PhD from the University of Manchester.


You can follow Sam via Twitter @drsamlynch or connect via LinkedIn 



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