We work with amazing women who run businesses and time and time again we see one common pattern that is halting their growth, their financial freedom and confidence as an entrepreneur. Pricing. Today we want to give you one piece of advice that will change the trajectory of your business success. It's not a myth, it's not a b*s shortcut - this is about demonstrating and sitting in the confidence of your own value.
When was the last time you reviewed your business pricing?
A year, three years, 5 years, a decade? Running a business doesn't come with a manual. Pricing is one area where you can be intentional. Ultimately it is the one thing that you can control and it is generating income. Everything else is cost - whether that is time or money.
I know all this Sam but I am just not ready...
You might have been thinking about a price increase for sometime but something is stopping you and that is a common trait we see where women as business owners are dealing with imposter syndrome. This is your reminder that you have nothing to prove.
Pricing is not just about an hourly rate or margin. The price you set reflects your loyalty, trustworthiness, your experience, your customer service and your ability to deliver the task at hand exceptionally well with integrity - ultimately your personal brand sets the price.
Pricing brings freedom to your business
Pricing is also about being able to deliver the margin you need for a sustainable, high-achieving business that you enjoy and don't feel resentment towards.
How coaching can help
As part of our coaching we work with business owners from freelance and micro through to medium and large enterprises to shape their pricing trajectory and provide support around handling these conversations with customers. Ultimately the decision rests with you, but if you only do one thing today - set a reminder in your calendar every year to re-evaluate your pricing.
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