Three Ways for Employees to Build Their Personal Brand Quickly
Updated: Jun 30
Climbing the corporate ladder? Building your personal brand is not just for business owners or for those seeking to carve out a multi-interest career. If you are an employee in a small business, a corporate or anything else in-between, then building your personal brand can empower you and your employer. Here are our top three ways to get started...
Your Staff Profile
When was the last time you actually looked at your staff profile? By staff profile we mean an outward facing page on your company website that shares details of you and your role. Alternatively the details you share on your staff intranet page. Check that it's up to date, make sure your profile photo is on there and recent, if there is room for you to add some narrative then write a short profile (bio) over two or three lines which articulate clearly who you are and what you do. Make sure you are actively contributing to your staff communications such as the company newsletter or blog. It's a great way to share what you are already working on and raise your profile. By doing both of these you are ensuring your reach goes beyond your immediate team. It's all about building meaningful connections across your firm.
Make sure your LinkedIn is up to date and accurate. It is on LinkedIn that you can go into more detail about your current role - highlight the key information you want others to do know. These might include project successes, key responsibilities and skills.
It is also on LinkedIn that you can weave in your future aspirations either within your current role or in the bio that goes beneath your name. Ensure your LinkedIn photo is consistent with your staff profile photo for consistency. Connect with those in your workplace you wish to, as well as reaching outside of the organisation to enhance your reach.
Only 5% of what you do is going to move the needle for your career, so at any one time you need to identify clearly at least one high profile activity for your role are and ensure your effort is aligned clearly to that. That doesn't mean to say that you disregard other aspects of your role (of course not - you're a high achiever) but it's a case of being more intentional about your effort on that 5%. If you don't have a career moving project or profile raising activity, it's time to find one that aligns to your ambitions. Employers and will welcome your enthusiasm to step-up and contribute beyond the confines of your job and it's a brilliant opportunity to show what you are truly capable of.
If you want to find out more about moving the needle in your corporate career or as an employee more generally find out more by clicking below.
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