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Empowering Women in the Workplace: Mastering Personal Branding & Career Coaching

Updated: Jun 30, 2023

Personal branding is all about communicating your unique constellation of strengths, values, expertise, credibility and personality. It harnesses your unique lens and your journey to create a compelling articulation of who you are and what you do. As high-achieving women, personal branding is a powerful tool because of the unique challenges we face in the workplace, whether that be unconscious bias, gender stereotyping and the glass ceiling. Here we share some top tips to get you started on your personal branding journey.

To build a strong personal brand you need to focus on your strengths, your passions, your journey into your career and your unique talents. But that isn't all, make sure you harness the power of your online presence by managing your social media profiles and personal website to create a consistent and compelling view of what you do. Consistency is key.

Career Coaching for Women

Career coaching can help you build out your personal brand and help you develop a clear plan for your career and the ambitious goals that you have. It can also provide guidance and support in navigating those unique challenges in the workplace that we - as high-achieving women - face. We can help you identify your strengths, work out your weaknesses, set realistic goals and develop strategies that edge you closer towards career success. So whether that might be more effective negotiations for better pay or training on building confidence or a more specific challenge or opportunity, we can support you.

Here are our five top tips and strategies to build out a strong personal brand and work with a career coach:

  1. Define your personal brand - build this into your working day.

  2. Build your online presence - don't ignore it. Take a look and assess your current profile.

  3. Network - step out of your comfort zone and create opportunities to interact and engage with your unique network.

  4. Find a career coach - ask for a referral from colleagues, friends or your HR team. Find someone who is a good fit for you personally.

  5. Set realistic goals - develop a plan for achieving your goals over time that align with where you want to be and create points to reflect on your progress.

Personal branding and career coaching are essential components to succeed at every stage of your career. Whether you are just starting out or looking to take the next step, personal branding and career coaching can help you work smarter and not harder by leveraging everything you have already achieved to supercharge your career trajectory.

If you want to find out more about how we can help you, hop over to and explore our home page.

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