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Why You Don't Need to Worry About Your Competition as a High-Achieving Woman

Updated: Jun 30, 2023

Imposter syndrome is a key struggle for high achieving women. Whether it's on the academic tenure track, running or launching a business or navigating a corporate career. It's easy to fall into the trap of being too aware of what's going on around us and letting the self-doubt creep in.

Back yourself

Focus on what you are doing. It's great to know what other people/businesses are doing, what they are working on and achieving success with. But it is not everything! No one has it figured out. My point of discussion on this with clients is often about the fact it's not the competitors you should be worrying about, it's in fact that you don't back yourself in what you are doing. Be more positive towards your own endeavors and trust your approach. Look at how far you have come and what you have already achieved. Then, think about the next small step you can take to edge closer to your goals. Stop caring what people think so much and free yourself of weighty expectations. You're probably your biggest critic as a high achiever, so ease up on the analysis and take action instead.

Engage with your competitors

It could be another researcher or a competitor business - but why not engage with them. You never know what could happen. You might be able to refer work to one another, help each other out. You might come away from the conversation realizing they are not a competitor after all, or that you are more complimentary than you first thought. You've expanded your network as a result!

There is room for everyone

As a marketer I see that some of the best brands capture only a tiny segment of a given market. You don't need to be all things to all people. So focus on your niche, make the effort to understand it better than anyone and be confident that there is enough research opportunities, sales, promotions, new businesses/jobs out there for everyone.

Hi, I'm Dr Sam Lynch and I help high-achieving women from all walks of life supercharge their career through personal branding and career coaching. Find out more at

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